The evolving nicotine landscape requires parents and caregivers to stay informed to protect young people from these emerging threats. Snus and nicotine pouches are gaining popularity among young people as smokeless tobacco (SLT) products. Both products are discreetly placed under the upper lip, allowing nicotine absorption through the gums.

Health authorities are urging proactive measures to curb this growing trend and calling on regulators to implement controls before these products become as widespread as vapes. The high nicotine levels in these products pose serious health risks, including nicotine addiction, cardiovascular disease, gum disease, tooth decay and even nicotine poisoning. Researchers highlight the detrimental effects of nicotine on developing brains, linking its use to depression, anxiety, ADHD symptoms and an increased risk of addiction to other drugs.

The marketing of snus and nicotine pouches targets young audiences through social media influencers, raising concerns about their increasing popularity among school students. And like vapes, they come in various flavours and strengths, with unregulated nicotine levels leading to inconsistent and misleading labelling. It is clear that SLT products contain not only nicotine, but also other chemicals with unknown long-term effects.

This Special Report will help you become aware of the potential risks of smokeless tobacco products and guide you in age-appropriate discussions with your child.